Punctuation Sanity

Here's a bit of editorial curmudgeonry from The Slot. Capitialization and punctuation tips for brand names. I've never fully grasped how this works, but it's nice to see a bit of retaliatory sanity against the world of trademarks and lawyers. For example: "The companies and their trademark lawyers want you to duplicate their capitalization. They also want you to use the trademark symbol. They also want you to use the word "brand" and a generic identifier to guard against the loss of their trademarks. Journalists eat Big Macs; McDonald's lawyers might want us to eat BIG MACŪ brand sandwich products. Are you going to give in to all of those demands? Do you want your stories to look like press releases?"

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