The Living Room Candidate

Check out The Living Room Candidate, an archive of presidental campaign television advertisements stretching back to 1952. The site includes a brief contextual overview of the presidential campaign for each candidate, and an electoral map showing the results.

I'm bemused by the dancing cartoon characters stumping for Eisenhower and amazed at Johnson's infamous Daisy advertisement. The overall takeaway though is that while today's campaigns look much more sophisticated, their rhetoric is remarkably unchanged.

Posted July 10, 2004

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