Subservient Chicken
Along the lines of BMWFilms is Burger King's bizarre subservient chicken.On the surface it seems like a total non-sequitur, until you realize that it reinforces the "have it your way" part of the brand, and is wacky enough to inspire its own little internet meme. The designers did a nice job anticipating what you might want the chicken to do. And within the confines of a living room and the limited visual range of a man in a chicken suit, they can pull off just about anything. I mean, if you tell the chicken to consider the parallels between Spinoza and Interaction Design, who's to say he isn't doing just that?
Posted September 5, 2004
CMU Grad Studio