Many of these articles are available online and be found by searching at google.com. Residents of San Francisco (with a San Francisco Public Library Card) can download copies of practically all these articles for free, even from sources such as the Harvard Business Review. The few articles that can't be retrieved electronically can be photocopied from bound journals available at the San Francisco Public Library, Jackson Business Library at Stanford University or Hunt Library at Carnegie Mellon University.
SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality
Journal of Retailing, 1988
A. Parasuraman
Citation:
Parasuraman, A, V A Zeithaml and L L Berry, "SERVQUAL: A Multi-item Scale Measuring Consumer Perceptions of Service Quality", Journal of Retailing, vol 64, no. 1, 1988, pp. 12-37.

Search for this article at Google.com

San Francisco Residents:
Download journal articles from the San Francisco Public Library

Academic Libraries:
Visit Stanford for a hard copy of this article
Visit Carnegie Mellon for a hard copy of this article