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The Barista Principle: Starbucks and the Rise of Relational Capital
Strategy + Business, 2002
Ranjay Gulati
Citation:
Gulati, Ranjay, Dania Dialdin, and Lihua Wang, "The Barista Principle: Starbucks and the Rise of Relational Capital", Strategy + Business, August, 2002, pp. 58-69.

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