This list represents a summary of the past forty years of service design literature. The citations were compiled from the Emergence conference at Carnegie Mellon University as well as the Designing for Services project in the UK, service design syllabi at CMU and independent research. I've included the abstracts and introductions to the papers and cross-referenced examples and concepts so that it's easy to follow the development of ideas such as "service blueprinting" across multiple papers.

Select any underlined term to filter the list, showing only papers that share that particular concept, example, author, journal or decade. If you'd like to help fill in the gaps by suggesting other canonical papers, e-mail the citations to service at howardesign.com. Thanks!

Filter: Papers authored by Theodore Levitt | View all papers

Mr. Levitt is professor of business administration at the Harvard Business School, where he teaches marketing in the Program for Management Development [1976].

The Industrialization of Service
Harvard Business Review, 1976
Theodore Levitt
From the article: "The introduction of hard, soft, or hybrid technologies into service areas is the beginning of the industrialization of service. The key point is to increase the volume of service to a magnitude sufficient to achieve efficiency and to employ systems and technologies which produce reliable, rapid, and low-cost service results. Various cases illustrate problems of paperwork, service repairs, selling, and specialization, when implementing this management rationality. Service industrialization requires a set of processes and management that is much different from that used in the functional production of goods."

Examples: Supermarkets, Fast Food, American Express, H&R Block, The Damon Corporation, Health Mainenance Organizations, Ambulatory Surgical Facility, Transamerica Title Insurance Company, Shoe Repair

Compare with:
Will You Survive the Services Revolution?