This list represents a summary of the past forty years of service design literature. The citations were compiled from the Emergence conference at Carnegie Mellon University as well as the Designing for Services project in the UK, service design syllabi at CMU and independent research. I've included the abstracts and introductions to the papers and cross-referenced examples and concepts so that it's easy to follow the development of ideas such as "service blueprinting" across multiple papers.

Select any underlined term to filter the list, showing only papers that share that particular concept, example, author, journal or decade. If you'd like to help fill in the gaps by suggesting other canonical papers, e-mail the citations to service at Thanks!

Filter: Papers that mention "People" | View all papers
Designing product/service systems: A methodological exploration
Design Issues, 2002
Nicola Morelli
From the article: "In the design discipline the methodological implications of product/service systems rarely have been discussed even though design components play a critical role in the development of PSS. This paper explores the disciplinary domains that may offer methodological suggestions for the design of PSS. The first part of the paper focuses on the design of PSS from a designer's perspective, emphasizing the role of designers in developing innovative PSS. The second part outlines methodological tools that can be used when dealing with specific aspects of the design activity focused on PSS."
Compare with:
How to Design a Service
Service Blueprinting: A Practical Tool for Service Innovation
Blueprinting the Service Company: Managing the Service Processes Efficiently
The Service Concept: The Missing Link in Service Design Research?
Journal of Operations Management, 2002
Susan Goldstein
From the article: "The service concept plays a key role in service design and development. But while the term is used frequently in the service design and new service development literature, surprisingly little has been written about the service concept itself and its important role in service design and development. The service concept defines the how and the what of service design, and helps mediate between customer needs and an organizationís strategic intent. We define the service concept and describe how it can be used to enhance a variety of service design processes. As illustrations here, we apply the service concept to service design planning and service recovery design processes. Employing the service concept as an important driver of service design decisions raises a number of interesting questions for research which are discussed here."
Clueing in Customers
Harvard Business Review, 2003
Leonard Berry
From the article: "When customers lack the expertise to judge a company's offerings, they naturally turn detective, scrutinizing people, facilities, and processes for evidence of quality. The Mayo Clinic understands this and carefully manages that evidence to convey a simple, consistent message: The needs of the patient come first. From the way it hires and trains employees to the way it designs its facilities and approaches its care, the Mayo Clinic provides patients and their families concrete evidence of its strengths and values--an approach that has allowed it to build what is arguably the most powerful brand in health care. Marketing professors Leonard Berry and Neeli Bendapudi conducted a five-month study of evidence management at the Mayo Clinic. Their experiences led them to identify best practices applicable to just about any company, in particular those that sell intangible or technically complex products."

Examples: Mayo Clinic, Ritz Carlton

Compare with:
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Service Behaviors that Lead to Satisfied Customers
Putting the Service-Profit Chain to Work