This list represents a summary of the past forty years of service design literature. The citations were compiled from the Emergence conference at Carnegie Mellon University as well as the Designing for Services project in the UK, service design syllabi at CMU and independent research. I've included the abstracts and introductions to the papers and cross-referenced examples and concepts so that it's easy to follow the development of ideas such as "service blueprinting" across multiple papers.
Select any underlined term to filter the list, showing only papers that share that particular concept, example, author, journal or decade. If you'd like to help fill in the gaps by suggesting other canonical papers, e-mail the citations to service at howardesign.com. Thanks!
From the article: "Extensive study of the world's best service companies reveals the principles on which they're built."
Examples: Walmart, Starbucks, Commerce Bank, Progressive, Intuit, Airlines, Nestlé, Zipcar, Cleveland Clinic, Shouldice Hospital, Yum Brands, Omnicom, GE, Walmart, Starbucks, Commerce Bank, Progressive, Intuit, Airlines, Nestlé, Zipcar, Cleveland Clinic, Shouldice Hospital, Yum Brands, Omnicom, GE